Design: Moruba
Location: Spain
Project Type: Produced
Client: Bodegas Solabal
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper

“Solabal” This name turns this wine’s origin upside down: Ábalos, turned out to be the right choice to solve this creative challenge offering a perfect, yet surrealist, solution. This concept deconstructs the design, taking the same elements and literally turning them around.

Ábalos is Solabal.

“We are looking to surprise, discover, and challenge the sense. We aim to convey the distinctive features of a place like no other in the world: Ábalos. A small village in the Riojan Sonsierra region where we make vines with unique personality from tall vineyards, the open sky, and south-facing slopes. Based on the experience, hard work and vision of our people and on our desire to persuade and please.”