Taygetos Herbs Organic Greek Mountain Tea

Posted on

Derrick Lin


Agency: k2design
Creative director: Menelaos Kouroudis
Location: Greece
Project Type: Produced
Client: Taygetos Herbs
Product Launch Location: Greece
Packaging Contents: Mountain tea
Packaging Substrate / Materials: Carton cylinder
Printing Process: Silk screen printing

Setting the stage for the magic of a whole mountain inside a packaging

The best mountain tea grows close to the mountain top. Taygetos herbs cultivate their tea with minimal intervention and harvest it by hand. But all this care isn’t enough to make a tea so special. What makes a critical difference is the mountain where it grows, the legendary mountain Taygetos. This precious landscape, its plants, its myths and traditions, in conjunction with innovative, state of the art remote cultivation methods and exceptional teamwork, have all played a part in the final brand ID, logotype and packaging execution.