Creative Team: Shanghai Version Design Group
Creative Director: Zhihua He / Tenxian Zou
Designer: Zhihua He / Jin Wei / Di Xu
Motion Designer: Wenfang Ye / Jie Zhang
Copy: Bo Qingbo
Packaging Contents: Snacks
Location: Guangxi, China
As the strategic partner of Xuanma, Version Design Group expects to convey the love and care to the customers visually based on the products. When you enjoy the egg-yolk puff, you can clearly notice that the taste is closely connected with the craftsmanship and emotions. With the upgrade of brand business and channels, Xuanma needs to tell a more profound story.
The creation of visual effects aims to express the core values of a brand to form positive energy according to the market.