Сhoix du chef

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Design: Ekaterina Torokhova
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Leonid Slavin
Tutor: Yevgeny Razumov
Packaging Contents: Canned food
Packaging Substrate / Materials: Glass bottle

Choix du chef (French for “chef’s choice”) is a brand of restaurant-quality canned food. The brand has 2 food lines: desserts and snacks. They differ in the color and shape of the cut ingredients on the label. The typography of the brand was solved using the KOSTRO font by Yuri Gordon.

What’s Unique?
The packaging design is based on a visual metaphor — cutting vegetables and fruits by the hand of the chef.