Design: Miguel Alonso Chuman Gutarra
Project Type: Student Project
Packaging Contents: Chocolate
Packaging Substrate / Materials: Carton
Printing Process: Digital printing
This is a university project that consisted making a new packaging for the Choco Apcah company. This company is located in the Peruvian jungle and they are dedicated to making handcrafted chocolates.
Analyzing the brand, we realize that the packaging does not reflect the qualities of the product, so we wanted to highlight its identity. For this reason, we opted to put a Shipiba texture on top of the package as a characteristic of the jungle area. Also, we use a worn typography and textured illustrations, to denote the handcrafted process farmers and the packaging process. We not only focus on transmitting the brand concept, also we care about materials and we opted for cellulose cardboard that is manufactured without acids and contributes to recycling the environment.
This project is the only one so does not only convey brand concept, also it seeks to contribute to the environment through used material for packaging.