Agency: Insite Design
Illustrator: Jordan Riesebosch
Photography: Nataschia Wielink
Project Type: Produced
Client: Dillon’s Small Batch Distillers
Product Launch Location: Canada
Packaging Contents: Syrup
Packaging Substrate / Materials: Metal, paper label
Printing Process: flexo
Dillon’s Small Batch Distillers has grown to become one of the strongest craft spirit brands in Canada. Part of its success was the strategy to produce non-alcoholic products which could be marketed in non-alcohol retail such as style boutiques, specialty grocery or kitchen and entertaining in order to give the brand greater visibility and brand depth with the goal to attract wider audiences. We felt from the start that Dillon’s didn’t have to be a brand isolated to alcohol and that it would need to get outside of Canada’s restrictive alcohol retail in order to be seen.
As part of that strategy we have designed a series of cocktail syrups that complement the core spirit line and support the growing home cocktail and mocktail making market. Made with the kind of honest and primarily local ingredients that Dillon’s is known for, these syrups are sure to become a staple on home bars, travel cocktail kits and cottage coolers.
The vessel chosen was a can, typical of maple syrup, for its ability to open throughout the product life cycle despite sugars crystallizing or gumming up the caps of alternate containers. Also, Insite and Dillon’s is very sustainably conscious so a metal container is a highly recyclable choice. The label can be easily removed for separate recycling.
Highly recyclable container and label. Cohesive brand look to core product line yet distinctive.