Designer: Elena Gamalova
Tye Designer: Natanael Gama
Project Type: Concept
Packaging Contents: Dates
Packaging Substrate / Materials: Carton box
Printing Process: Screen printing, Gold Foil Stamping
Create a new home for UAE organic dates.
Shed light on the art of living and ancestral traditions of Emirati cultures of cultivating and consuming dates.
Packaging modern and luxury that reflects the actual development of the Emirates, and the same time the timelessness of glory and fascinating cultural past.
The dates are an emblematic product of UAE as their origin and cultivation date back to the early centuries and they are still a part of everyday life until nowadays.
As cultural tourism is one of the major directions for the development of UAE, the tourists will have the chance to buy, taste, and bring back with them one small part of Emirati culture and spirit, to share with their families and friends.
Lulu as one of the most popular sorts of dates cultivated in UAE.
Represented by a wordmark with elegant lettering creating a sensation of modernity.
The different colors represent the feeling and taste each flavor variant evokes.
The illustration serves to amplify the organic origin and authenticity of the product taking the customer back into the historical context.
Taste and share the spirit of Emirati cultures!