Agency: Studio Blackthorns
Creative Director: Ludovic Mornand
3D hands Illustrations: Samuel Briskar & Ade Hidayat
Project Type: 366 Cans Challenge
Client: Make Peace
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium can
Printing Process: Digital printing
Make Peace with the World is a hypothetical line of conceptual craft beers dedicated to Human tolerance.
“When you make peace with yourself, you make peace with the world” is a quote by Maha Ghosananda.
He was a revered Cambodian Buddhist monk who served as the Patriarch of Cambodian Buddhism during the Khmer Rouge period and post-communist transition period of Cambodian history.
This range is made up of 5 different cans: a pilsner, a double IPA, a pale ale, a strong XPA and an imperial stout.
These cans have been designed by french creative agency Studio Blackthorns. This project is a part of its 366 Cans Challenge for the year 2020.
This project is a message of love and unity, a stretched-out hand to a global culture of tolerance, equality and anti-discrimination. Every day, each and every one of us can stand up against racial prejudice and intolerant attitudes.