Mr.Hottest Corn Stick Snack packaging design rejuvenation.
Mr. Hottest is Acefood’s snack which is well known to the Indonesian consumers. This snack has 2 flavor variants, cheese and chili sambal balado.
At Lee Design & Associates, the design process starts from a modern, classy, yet attractive approach without totally reforming the existing design. We maintain the brand logo as well as the color tone of the existing packaging and remove the mascot for cowboys who are considered too children, to clarify the target market for this snack, which is young adults.
A visual of modern and quality snack that we created intends to slightly rejuvenate Mr.Hottest packaging with all the changes that are still recognizable by its loyal customers.