Paceña World Cup 2018

Posted on

Derrick Lin


Agency: zoomix online design
Designer: Antonio Bustamante
Location: Bolivia
Project Type: Produced
Client: Paceña
Product Launch Location: Bolivia
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

The collector keeps a part of history alive.

Paceña Beer the most preferred beer brand in Bolivia, presented its promo soccer packaging oriented to revive the history of the last soccer world cups.

What’s Unique?
The packaging objective was to recreate the graphic features of some of the last 8 world cups. The challenge was also to keep the packaging design under 5 tints, therefore patterns and shades were part of the techniques to achieve different kinds of shades and depth in the design.