Design: Bzc.Market Creative Design Co., Ltd
Location: Vietnam
Project Type: Produced
Client: By Tran & Do JSC
Product Launch Location: Global
Packaging Contents: Walnut oil
Packaging Substrate / Materials: Paper

In the context of the domestic market lacking grain products meeting safety standards of origin and quality, By Tran & Do Joint Stock Company has launched a new brand named Pam’s specializing in supplying products made from imported high-quality dried seeds.

With the trust of the brand, BZC.Market has undertaken packaging design for Pam’s walnut oil products in the direction of simple, modern and eye-catching images. Pam’s walnut oil packaging is shaped with a slim bottle format. The dominant color palette used includes blue, black and brown which are exceptionally associated with nature and relevant to the sustainable development goals of By Tran & Do.

In general, the packaging design of Pam’s walnut oil brings the feeling of minimalism and intimacy through a mixture of composition, shapes and colors. The information about the volume and nutrients inside are placed in prominent, easy-to-read locations on the packaging to enhance the user experience.

What’s Unique?
The highlight of the package of Pam’s walnut oil is the stylized image of walnuts – the main ingredient that makes up the brand’s imported product range.