Remember When – A Souvenir Series

Posted on

Derrick Lin


Designers: Suhani Nawalkha, Alpana Devarkonda
Photographer: Saahil Nawalkha
Location: India
Project Type: Concept
Packaging Contents: Postcards
Packaging Substrate / Materials: Paper, Jute Rope
Printing Process: Digital Printing

Quarantine has left us feeling a little blue but also in a long time, we have had the chance to pause and take a moment to reflect back on our memories. Through a series of 15 curated postcards, we have tried to explore the times that were extraordinary, the times that we would want to relive. Through the intervention of augmented reality, animation and storytelling, the project takes you on a journey of reminiscence but also new imagination, with your own postcards from isolation. Through your phone screens, experience these joyful souvenirs and have a chance at making them truly yours.

What’s Unique?
As compared to regular postcards, postcards from this set offer an added digital experience. Each picture is embedded with an enhanced story via augmented reality. A user after downloading the Artivive App simply has to place her/his screen on the photograph and watch it come to life!