Super foul

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Agency: Shiekh Branding
Senior Art Director: Sheikh
Location: Egypt
Project Type: Concept
Packaging Contents: Falafel and fava beans
Packaging Substrate / Materials: Paper

Super foul is an Egyptian restaurant mainly serving traditional Egyptian breakfast, the famous Egyptian fava beans is a fundamental element in the daily Egyptians breakfast and that where the name came from, serving a premium quality fava beans (foul in Arabic) in minutes created the concept of the Super Foul, targeting the young generation was the inspiration for the colors and the art direction, creating an iconic icon with a catchy Arabic and English typo

What’s Unique?
creating a very fresh art direction for such brand in Egypt, the consumer is used to the traditional colors, packaging and art direction, introducing a very colorful and creative art direction was very shocking but yet appealing especially to the young generation who seeking trendy and different experiences