Studio Blackthorns

Lyon, France

Agency: Studio Blackthorns
Photography: Ludovic Mornand
Location: France
Project Type: 366 Cans Challenge
Client: Brighton soda drinks
Packaging Contents: Probiotic beverage
Packaging Substrate / Materials: 150 ml aluminium can
Printing Process: Digital printing

The folks of Studio Blackthorns who discovered these lovely tiny houses on a sunny morning immediately wanted to design a conceptual beverage brand inspired by these bath houses. So they created a range of 10 different probiotics sodas in 150 ml cans related to their personal top 10. Each of them has its own flavor (Banana, spirulina mint, juicy pear, Blackcurrant, violet & ginger…) and each number corresponds to a real box. They used the 1921 Brighton Life Saving club logo to give the brand a more vintage look as well as a distinctive typography for the numbers and the flavors. The font used reminds us of the Victorian aesthetic especially on the loops, ascenders and tails of the letters.

A vivid hypothetical range of low-sugar beverages that, we’re sure, every Victorian and Melburnian would love to drink!

This project is a part of Studio Blackthorns’ 366 Cans Challenge for the year 2020.

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For many years in the late nineteenth century, Brighton was Melbourne’s favourite seaside destination. Brighton is located in the City of Bayside, which has 17 km of foreshore to Port Phillip Bay. Nestled on Dendy Street Beach, the Brighton bathing boxes are a popular Bayside icon and cultural asset.

Built well over a century ago in response to very Victorian ideas of morality and seaside bathing, the 82 bathing boxes remain almost unchanged.

All retain classic Victorian architectural features with timber framing, weatherboards and corrugated iron roofs, though they also bear the hallmarks of individual licencees’ artistic and colourful embellishments. Thanks to these distinctive decorations, the boxes turn the Brighton seaside into an immediately recognisable, iconic beachscape that can transform by the hour according to season, light and colour.