Domesticated Duck

Derrick Lin


Design: The Spice Agency
Location: Australia
Project Type: Produced
Client: Pinnacle Drinks
Product Launch Location: Oceania
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Flexo

The Spice agency were engaged to create a new brand of Pinot Noir.

Our clients felt there is further opportunity for a “funky” Victorian wine brand that can utilise fruit from the Mornington Peninsular, Victorian wine region. Victoria has the largest number of Geographically defined wine regions of any State in Australia and generally plays in the more ‘premium’ wine space.

The brand font is unique and embellishments such as high builds were used. Simple die cuts in the centre of the label bring out an ownable uniqueness as with the die cut used on the top of the label. The strong use of colour and quirky imagery helps set the design out from its competitors on the shelf.

Naming suggestions were from British Pub Names harking back to the Victorian colonial era.