Design: Tony Musso
Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Snack Bar
Packaging Substrate / Materials: Flow Wrap
Printing Process: Digital Printing
Suzero came to Tony Musso at YNOTTONY Design Studio for a rebrand on their flow wraps and boxes. The idea was so that it would compete with the likes of other big brands on the retail shelf of giant retailers like Sainsbury’s, Waitrose, Tesco, Morrisons and also other health food shops around the nation. With this in mind, I set out to look at the competition within this space and decided to go for a middle ground of both playful and serious design allowing the consumer to warm to the product from 1st impressions. It was also key to understand that this wasn’t any snack bar but more importantly a healthy low sugar snack which was also Keto Friendly.
Colours & contrast plays an important role on the packaging and allows it to pop on the shelf. Overall both the client and I (Tony Musso) are extremely pleased with the end result.