Agency: Madcats creative agency
Copywriter: Anton Solonko
Project Management: Alexander Solonko
Creative Director: Gleb Petrov
Lead Designer: Veronika Syniavska
Design Director: Vik Vatamaniuk
Location: Ukraine
Project Type: Produced
Client: GPL
Product Launch Location: Ukraine
Packaging Contents: Spray paint
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Nano5 is an inexpensive universal paint, which will come in handy if you want to paint your grandfather’s favorite table or shabby fridge.

While thinking about the future design, we realized that we need a simple and expressive idea, which does not need to be explained. We wanted the idea to be difficult to repeat. Shortly, this time we decided to make the design of the can of paint… Without paint.

Instead of color, we decided to depict what you can paint with Nano5: Sherlock’s pipe, a T-Rex toy, or your favorite pair of Air Max. The whole spray-can is a coloring book, that tells a visual story about how you add colors to your life with Nano 5.

The great directors of silent films used to say that color kills the mystery, and in some ways, we agree with them. We also know that the lack of color looks very contrasting to the colorful competitors on the shelf (they are ALL colored). Our spray-can stands out on the shelf like a black sheep, and actually, it is a black sheep, and this is great.

We wanted to make the brand look more expressive, that’s why we replaced some glyphs and chose chopped, technological font. Nano5 stands out among the competitors and is easy to recognize. What else would you want from a can of paint?