Design: The Branding People
Project Type: Produced
Client: Sailboat Tea
Product Launch Location: Global
Packaging Contents: Cold Brew Tea
Packaging Substrate / Materials: Glass
Printing Process: Digital
Sailboat Tea is a new brand that creates a whole new category within its market. It seeks to offer consumers a product they already love, but with a twist: Cold Brew Tea. tbpmx developed a concept for the brand’s communication that revolves around tropical vibes and taking a break from the hectic city lifestyle. Sipping on Sailboat Tea gets consumers a rest and transports them to that blue and warm paradise we all dream of. To achieve this, the studio created a graphic universe composed of illustrations and iconographic assets supported by a tropical color palette and a chic logo that resembles ocean waves. Altogether each flavor has its own little universe that will instantly take consumers to that tropical destination. Sailboat’s product line is now recognizable as a new lifestyle. – A new des-tea-nation.
This is a one of a kind product, the first in its category. Therefore Sailboat Tea is a very special product, we had the liberty to experiment with colors and create a complex graphic universe per flavor.