Taste the ROYGBIV



Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Flavored Energy Drink
Packaging Substrate / Materials: Aluminum
Printing Process: Digital

ROYGBIV Energy is a “nature’s Pantone” based drink, as in based on the colours of the rainbow which most are taught the acronym ROGBV to help remember. People love bold objects and nothing speaks to flavour like a vivid colour! Each of the colours is flavoured based on the vibe of that colour mixed with energy, Grape Escape, Rapid Raspberry, Dash Pash, Fast Time Lime, Lightning Lemon, Blueberry Bolt, Orbit orange. These awesome flavours and colour blocking style cans would not only complement or contrast an out fit but also a room and just imagine the point of purchase display potential!! so much colour.

What’s Unique?
The colour blocking and scientific acronym which is the brand’s name and theme