Design: Biljana Jovanoska
Location: Macedonia
Project Type: Concept
Packaging Contents: Soap
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

This soap and I share the same name (I am pretty sure I wasn’t named after a soap). Ever since I can remember it has the same package and we are talking years and years here, so I thought I’d give it a little make-over.

I tried to tell a story, so It has a different front and back side. On the front side, Biljana is a happy lady with a wink in her eye because she knows the secret to clean clothes. Thus, I used a “bubbly” font to write the name of the product (which is also my name ).

The back side depicts Biljana as distressed because of all the stains on her clothes. So, I used a “filthy” font to write the name of the product. I guess this is what happens when you don’t use this soap.

There is a Cyrillic and Latin typeface to the design.

What’s Unique?
Good design sells, but we have come to a point when it is mandatory to be accompanied by a package that is either recyclable, reusable or multi-functional. Save the planet one design at a time. So, the package uses paper and only black and white colors which makes it far less easier to recycle than if it was made with lots of colors.