Design: Atharva Shelke
Project Type: Student Project
School: MIT Institute of Design
Tutor: Hari Kara
Packaging Contents: Honey
Packaging Substrate / Materials: Biodegradable Plastic, Glass
Printing Process: Screen Printing
Little Bee is pure and organic honey from Kashmir which is sold all over the world. The main goal was to make it readily available all over the world and to come up with a new way to package honey in small portions. Along with that to build a family of products that follow the same design language as the small pouches.
The form of the pouch is inspired from honey bee’s tail where it stores it’s nectar. The overall shape of the pouch helps in easy pouring of honey. Also, the graphics of the packaging stand out from the rest. Focusing on the ‘ORGANIC’ word which brings a great impact in minds of people.
The Jar and the Squeeze bottle are as important as the pouch. The jar for instance makes the user interact with the product. It has a hidden message that is visible as you consume the honey.
The lid of the jar has a QR code which when scanned takes you to their website where you can either repeat your order or other information about honey and it’s uses and also recipes that include honey. It makes you interact with the product.
The small pouch has a unique opening technique where you just pull back a small portion from the top and pour your honey. What this does is it avoids the small piece of plastic from detaching from the body which helps in recycling and the small piece does not end up in animals who mistake it for food.
Also, the interactive packaging helps the user connect to the brand and this increases brand loyalty.