Project Type: Concept
Packaging Contents: CBD Oil
Packaging Substrate / Materials: Cardboard
Printing Process: Emboss and deboss
Øli makes certified organic cannabinoid oil for everyday use. The company was founded by a Montreal based couple who share a deep appreciation for nature and wellbeing. I worked with Øli to create a trustworthy lifestyle brand that would appeal to a wide range of people.
I was responsible for developing branding, packaging and communication strategy that would position Øli as a company that helps to improve everyday wellness and the quality of life. The gradient in the visual language reflects the soothing, calming, and relaxing effects that the oils have on the body.
The printing process with the gradients denoting the strength of the oil even without looking at the number.