Design: Delatour Design Paris
Project Type: Produced
Client: Boizel Champagne
Product Launch Location: Europe
Packaging Contents: Champagne bottle
Packaging Substrate / Materials: Natural straw
A summer small size pink champagne bottle, is there anything more French?
Douzal Paris, an influence and communication Agency needed a new “alibi” project for Champagne brand Boizel.
What is an “alibi” you might ask? Well, by definition it’s a pretext, a justification. To put it simply it’s a marketing operation with the goal to promote an existing product, through the creation of a new accessory, like packaging, for example, connected to a specific event or time in the year.
The product to be promoted was a small size pink champagne bottle, very feminine and elegant.
We came up (with the bilateral work of french agency Royal River : royalriver.fr) with this summer basket packaging, enabling you to transport your favorite champagne to a picnic-chic on the quai de Notre-Dame or in the Jardin des Tuileries.