DoughPe Bakes

Design: Vighnesh Dudani
Location: India
Project Type: Produced
Client: Andrea Malissos
Product Launch Location: Philippines
Packaging Contents: Bread
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital, offset

DoughPe Bakes is the adventure of an analyst turned baker.

Residing in the busy suburbs of Manila is Andrea Malissos humble house within which runs her bakery. A venture that started with her love for Sourdough bread & soon turned her into a self-taught full-fledged baker.

The vision for the brand was indeed crystal clear. That was, it has to be cheerful, modern, & fun. This simple yet precise vision became the driving force for the overall brand identity.

The identity is designed in the form of a sticker to keep it versatile such that a sticker can be used on generic packaging material to personalise. While the colour palette is made to appeal to the youth & convey a cheerful vibe rather than something vintage or with a heritage.

What’s Unique?
One rarely comes across such a colourful brand when it comes to bakeries. Unlike most bakery brands where the colours generally are more earthly.