Creative director: Yiannis Kouroudis
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Traditional Cretan rusks
Packaging Substrate / Materials: Carton
Printing Process: Offset
Rusks -called “paximadia” in Greek- are made throughout Greece. But what makes the Cretan rusks unique and extremely healthy is their grain-based recipes. To accentuate these properties and health benefits in our packaging design, we are playing with the alphabet symbols rather than the ingredients themselves. How every Letter tells a story in the Alphabet, we are making sure the Biscuits are our protagonist.