Kaleidoscope

Design: David Byerlee
Location: Australia
Project Type: Produced
Client: Pinnacle Drinks
Product Launch Location: Australia
Packaging Contents: wine
Packaging Substrate / Materials: glass bottle, paper label
Printing Process: Offset

Kaleidoscope is a new wine brand created for Pinnacle Drinks with distribution throughout major liquor stores Australia-wide. The brief was to inject a new look into the market; creating an eye-catching, lingering label that attracts the premium buyer from the bottle shop shelf. Inspired by classic perfume bottle designs to match a range of clean, innovative wines, the Kaleidoscope journey begins with two tiers of bright Chardonnay from the cooler climate Tumbarumba region of New South Wales.