Derrick Lin


Agency: maÿk
Creative Director: Jon Wallhouse
Location: United Kingdom
Project Type: Produced
Client: Leapfrog Remedies
Product Launch Location: United Kingdom
Packaging Contents: Proprietary Lactoferrin, Zinc & Vit C Chewable Tablets
Packaging Substrate / Materials: GF Smith Colorplan (FSC certified) paper
Printing Process: 2 Colour Flexoprint / Black Foiling / Blind Deboss

Maÿk is the creative mind behind @leapfrogremedies and their launch product, Leapfrog IMMUNE – a powerful immune support supplement that contains the natural anti-viral active lactoferrin, plus zinc and vitamin C.

A co-creation between an immunologist, pharmacist, nutritionist, lifestyle journalist Stephanie Drax and the founder of Planet Organic, Renée Elliott, Leapfrog IMMUNE is backed by strong science.

Lactoferrin is a protein enriched in our body barriers that assists with immune defence but is underused in the health world; the design of Leapfrog IMMUNE needed to be both distinct and vivid enough to engage curiosity in a crowded marketplace.

Inspired by a retro French apothecary style, Leapfrog IMMUNE features a modern colour palette to stand out on shelf. The pocket-sized carton is perfect for Leapfrog’s on-the-go chewable tablets – no need for water and no big pills to swallow – and the choice of GF Smith Colorplan (FSC certified) paper with a debossed IMMUNE places this supplement comfortably in the premium category.

What’s Unique?
The product is more unique than the packgaging. Lactoferrin is an underused product in combatting viruses etc. and so we focused on keeping the packaging to a minimum so that it can fit in a pocket to allow the customer to take Leapfrog with them to the office / gym etc.