Design: Regina Lim Chien Joo
Project Type: Student Project
School: The One Academy
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, PVC plastic
Printing Process: Digital printing
A rebranding project for a local Malaysian chocolate product to encourage tourists and visitors to bring back a meaningful gift and a part of Malaysia. The concept of this packaging is to sell the idea of fun and the idea of it being more convenient for the users. The message that the illustrations convey is to show the audience the faces of Malaysians. The colours are used to add value to the idea of fun, bright, friendly and engaging like characteristics of Malaysians.
A Design solution – Breakable box
The main objective of this packaging design is to solve the issue of taking too much time to open the box then to open the aluminium foil for the chocolate bar to be consumed. The design solution is having a shorter and easier way of opening the chocolate, which is to break the box packaging and the foil together. This is also a more interesting and fun interaction solution for the users.