Creative Director: Lindsay Megan Silveira
Project Type: Produced
Client: Rumana’s Spicery
Product Launch Location: India
Packaging Contents: Ready made Masalas
Packaging Substrate / Materials: Paper
Printing Process: Vinyl sticker printing
Chef Rumana, like many restaurateurs in Goa, was looking for a way to cater to people wanting to stay at home for their meals. Since the restaurant business was slowing down, she wondered how she could still bring her customers the same experience of Bohri cuisine as when then would dine in. Thus, she developed a new range of home made and hand ground masalas that add a generous amount of flavour and aroma to home cooked meals. I was commissioned to come in and brand this baby from its identity to a label design.
The uniqueness comes from the use of Islimi designs that are biomorphic, floral patterns representing the underlying order and unity of nature and, adding a twist of various spices and herbs to create the label.