The Coffee Bean & Tea Leaf Holiday Packaging

Derrick Lin


Designer: Jessica Kaldem
Illustrator: Carmi Grau
Location: United States
Project Type: Produced
Client: The Coffee Bean & Tea Leaf
Product Launch Location: Global
Packaging Contents: Coffee and Tea
Packaging Substrate / Materials: Paper, Foil
Printing Process: Offset Printing

Born and brewed since 1963, The Coffee Bean & Tea Leaf has always been passionate about connecting loyal customers with carefully handcrafted products, from farm to foam. Each year, The Coffee Bean & Tea Leaf celebrates the holiday season by decorating their to-go cups and seasonal coffee, tea and powders.

The Coffee Bean & Tea Leaf is a is a global brand with stores everywhere: from California to Cambodia. While each country we reside within has very specific holiday traditions and customs, we all come together around our cups. Coffee & tea are more than just drinks: they are tiny bits of commonality that bring people together around the globe.

We celebrated that global unity this 2020 Holiday season by decorating our cups with ornaments inspired by shapes and patterns from around the world. They are individual pieces that, when they come together, make something larger. We looked through cultures around the world to find hanging ornaments as a reoccurring theme throughout: either as a lantern, light source or a decorative element. From Parol stars to Fanous lanterns to stockings.

We invited the world to join us in a universal toast and come together over coffee and tea.