Bloom: Self-acceptance cards

Derrick Lin


Design: Shan May
Location: Malaysia
Project Type: Student Project
School: Taylor’s University
Packaging Contents: Cards
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Bloom is a self-acceptance campaign aiming to motivate young adults. Merging into our 20s, people are often compared to their peers in terms of career, studies or life development. Based on research, they are also self-conscious of themselves due to the portrayal of perfect body image on social media. These causes them to unable accept their own flaws.

Bloom’s card collection consists of fun illustrations, colours and quotes as a reminder for people that they are enough. To be inclusive, the cards includes characters of all gender and different ethnic so everyone can feel involved. It can be a thoughtful gift for your loved ones to remind them they are perfect even with imperfections.

What’s Unique?
The set of cards come in rounded-edged square size so they are more friendly and unique. Next, the cards have two themes: Daylight and Aurora. This is to let people choose which packaging design they prefer more, or they can get both! Cute and therapeutic illustrations are used here as people tend to prefer more minimal and organic art style these days. The vibrant colours also stands out so it catches audience’s eyes on first glance.