Decades Project: 2010s

Posted on

Derrick Lin


Agency: Spasm Studio
Creative Director: Natasha
Location: New Zealand
Project Type: Concept

This Decades Project came to its end, the last 2010 decade. For the last past 10 years focus shifted from industrial products to small craft industries, food had to be all natural and if possible organic. The rise of small boutique companies and the need for unique products created new opportunities on the market. Craft beer become one of the industries that rocketed, small breweries popped all across the world, offering thousands of new varieties, beer wasn’t a commodity product anymore, it was all about uniqueness and belonging to a place.