Design: Konstantinos Pavlidis
Project Type: Produced
Client: Diloco Coffee Roasters
Product Launch Location: Europe
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic pouch
Diloco Coffee Roasters is producing various types of coffee since 2007. This is the new redesigned packaging design for the greek traditional coffee for Diloco company, in Greece. The goal was to visualize the product’s premium and greek nature, so the chosen colors (black background with white and gold elements) are simple yet elegant. The typography which is used, is simple and minimal, communicating something modern and fresh, while giving a bold character, which is unusual for that specific market. The front design features some gold waving lines on the bottom of the pouch, as a reference to the greek oceans waves.
The color palette and the minimal design is something new for this kind of product.