Design: Liew Young Zheng
Project Type: Student Project
School: The One Academy of Communication Design
Tutor: Ong Chung Ping
Packaging Contents: Coated Wafer Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Rebranding a local Malaysian chocolate product with a more interesting image and to capture the different aspects of Malaysia for the tourists to bring their experience in Malaysia back home. The idea was to give it a much more modern look to help show the new and contemporary Malaysia.
Inspired by the different cultural, artistic and traditional elements of Malaysia, the chocolate packaging aims to capture the local essence of the beautiful country and brand it in a modern design.