Derrick Lin


Design: Archana Verma
Location: United States
Project Type: Student Project
School: San Diego City Collage
Packaging Contents: Indian Pickles
Packaging Substrate / Materials: Recycled Cardboard
Printing Process: Digital Printing

Pepperika (self-initiated project) is an online Indian pickle business based in San Diego that targets young females, 20 to 40 years of age, who are looking for delicious, mouthwatering, and healthy pickles to try, without the guilt of wasting large quantities of it. The objective of this project is to introduce a new brand strategy and create enthusiasm among the audience to try Indian pickles.

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To target the young female audiences, a carefully designed small package of three unique pickle varietals are introduced on the company website, in which customers can select three varieties of pickles according to their palettes and tastes. They can try it, taste it, and then can make a big purchase. The packaging uses eco-friendly materials and bright colors. The inspiration for the pattern is from Indian truck art. The logo is custom- designed, which very well reflects the unique approach of the brand. The inspiration for the logo is from Ek Type Foundry. The labels use Poynter font and adaptive monotype that reflect traditional values with a twist of modernism. The recipe book is also included in the packaging to make customers familiar with delicious food recipes made by using pickles.