Design: Dominic Rios Sakalauskas
Project Type: Produced
Client: UAB Jakelis Candles
Product Launch Location: Lithuania
Packaging Contents: Candles
Packaging Substrate / Materials: Glass
Printing Process: Flexography
Designed to create better products for a better tomorrow. Only the purest and most environmentally-friendly materials Are selected for brand family products. The main inspiration and creative power, is the finest luxury fragrance and natural rapeseed wax, which is renewable resource of nature. A cheerful play of fresh, delicate scents and vibrant colors. radiates freedom, happiness and perfection. Entices the joy of life in this moment. Just imagine the color and odor of your precious moment.
UAB Jakelis is a family owned business from Lithuania with a vision to create a brand that has luxury products and is driven towards taking a share of this niche market.
Design a brand system that has a modern yet minimalist style. One brand, 4 lines ( Adore, Du Vin, Deluxe and Naked). Each of which has it’s own characteristics and touch of it’s own uniqueness to it. However it was of an essence, to have them all bond together as one.
Identity was designed first, followed up with packaging design. Details of the system were used in the packaging, in order to give a bit more distinction including highlights in spot UV and embossing. Soft touch was used, to mimic the female softness. Since this product is focused mostly towards female market the colors that were chosen are softer and somewhat more compelling. ‘Deluxe’ Is the most luxury item on the market. The best printing techniques were used, such as; metallic embossing, gold foil, 3d UV-lacquer just to name a few. To make it stand out and really catch the attention.
The design highlights UV lacquer and embossing to give a subtle touch of luxury and ‘soft touch’ as a finisher.