Derrick Lin


Design: Maria Vishnyakova
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Pavel Borisovsky
Packaging Contents: Fish
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing

WaterLine semi-finished fish food packaging is designed for those who are accustomed to a certain life standard. The target audience of the product is those who are not ready to spend more, but at the same time they want to take everything from life.

The packaging of the WaterLine brand combines uniqueness with affordability.

Opening the package of fish semi-finished products, the buyer seems to discover the depths of the ocean. He becomes a real fisherman. And he doesn’t need to travel to the other end of the world for this.

The packaging takes your breath away, because this packaging is your real catch!