32 Degrees C

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Design: Smita
Location: India
Project Type: Concept
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper / cardboard / laminated card sheets
Printing Process: Digital Printing

32 Degrees C. is a chocolate making and bakery studio founded by Rakesh Saini in 2012. The studio currently is into teaching and consultancy in chocolate making and tasting. Rakesh conducts various courses on chocolate making which are attended by all kinds of chocolate enthusiasts. Other than conducting classes in the studio, he also conducts events and classes outside the studio about both chocolate making and tasting events.

The brief of this project was to redesign the identity of the studio into something meaningful and fresh with its brand collaterals. The deliverables involve branding of 32 Degrees Chocolate studio, packaging of the chocolate bars, designing of the introductory kit etc.

What’s Unique?
The packaging concept for this brand was INSIDE OUT. Usually when you see a chocolate bar it has a cardboard box and a shiny foil inside, here we are trying to stand out but making the cardboard outer surface shiny itself. A silver foil laminated card sheet is used for making the boxes.