Agency: ARMBRAND
Creative director: Arman Auzhanov
Location: Belarus / Russia
Project Type: Produced
Client: BULBASH LLC
Product Launch Location: Global
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle, Decoration

To strengthen the image and consumer loyalty of Bulbash brand leading in the spirits segment of Belarus, we have updated the design and shape of the Bulbash No.1 vodka bottle.

The appearance has become more premium. The bottle is higher and wider, saving the same volume, its facets are brighter flashing on the shelf, creating a trending, slightly “perfume” image. The logo is transformed into English for maintaining the international status of the brand. At the same time, it has been keeping a continuity which is important for the customers.

The design concept is adapted for the entire product line and volumes of 0.5 and 1 liter.

As a result, there’s a clear whole image of a prestigious product, outstanding on the shelf.