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Design: Polina Baydina
Location: Russia
Project Type: Student Project
School: HSE art&design school
Tutor: Elizaveta Kopai-Gora
Packaging Contents: Micellar water
Packaging Substrate / Materials: Plastic
Printing Process: 3D

Removing makeup is an unpleasant process that can take a lot of time. Many people do not pay attention to it because of the lack of patience. My solution is to create a product that makes the process more enjoyable and motivates to wash off makeup. This makeup remover line is targeted for young and active people who love to experiment and express themselves through makeup. My makeup remover line includes micellar water and makeup remover wipes. The branding is based on graphics system. I designed 3 illustration characters corresponding with different types of micellar water: for waterproof makeup, for light makeup and hypoallergenic micellar water.

What’s Unique?
The illustration characters make the packaging funky and eye-catching and help to draw attention of target audience