Design: Abnormal Studio
Project Type: Produced
Client: Evaura Creations
Product Launch Location: Global
Packaging Contents: Game – Deck of cards
Packaging Substrate / Materials: Paper, cardboard, magnets
Printing Process: Foil stamping
ELEMIES, is a new type of card game. A poker spin-off with a Fantasy twist.
We created a Universe based on the concept of the 4 Classical Elements and we embarked on an exploratory journey through it. It all started by studying the way traditional cards are designed, in order to improve and enrich the Gaming Experience. Τhen, we divided our Universe into its fundamental Elements, whose Legends unfold throughout the game.
The world of FIRE was inspired by Mad Max alike dystopias, Tarantino movies, and Hard Rock. WATER sprang through the stories of Jules Vern and the depths of Steampunk culture. The AIR Kingdom is governed by Spirituality and energy flows. EARTH took shape from the power released by Tectonic movements and Sonic waves.
Every part of the Game, branding, pips, card illustrations, custom fonts, and packaging, have been created and designed from scratch. The box cover is printed with gold foil. Magnets give stability and hold the metallic coin in place.
Instead of designing a simple box that would house a deck, a token, and an instruction booklet, we created a collectible packaging that enhances the overall game experience, enriching the concept and creating the right kind of mood that helps players to get deeper into the story.