Agency: NOMAD Design
Creative Director: Felix Cao
Design: Felix Cao
Location: China
Project Type: Produced
Client: MQ coffee
Product Launch Location: Global
Packaging Contents: Drip coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

MQ COFFEE x NOMAD Design drip coffee bag is the collaboration project. It aims to work with artists to bring more value to certain products.

At the beginning of this project, we set a subject of coffee, dancing, and nature, which helps us to zoom in. We mixed lines, customed typefaces, colors, patterns, graphic elements together in order to constitute collages. The illustrations and the specific colors are relative to the special flavors of coffee beans, and the message sent is to visualize the mystery coffee flavors that you can get from different areas in the world.

This packaging design is more graphic and illustration based. The unique and bold illustration brings more value and visual experiences than normal packaging.