OLyBird The Adaptogen Company – Chapter 1

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Designer: William Lévy
Location: France
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Food supplements ashwagandha, rhodiola rosea, ginseng, ginkgo biloba, reishi, griffonia & goji
Packaging Substrate / Materials: Recycled cardboard 100% of vegetable origin biodegradable by composting
Printing Process: Digital printing

OlyBird is a French start-up that offers plants called adaptogens in the form of food supplements. It is one of the first companies to offer adaptogenic plants in France.

OlyBird was born out of a belief that it was possible to heal differently. To do this, we have worked ardently and searched the scientific herbal medicine literature, in order to select the best alternative natural treatments. Thus our research led us to adaptogenic plants.

True treasures of therapeutic efficacy, these plants which are now experiencing a fabulous boom in the world of herbal medicine, these plants which are widely supported by the scientific community, are still too little known in France.

OlyBird knew how to smell this great opportunity to make as many people as possible discover the surprising benefits of these plants.

All our plants have been carefully selected and come from a laboratory in France as well as all our packaging.

We chose eco-responsible packaging made from bio-compostable recycled cardboard because this corresponded to our commitment. We have bet on a very colorful and 3D graphics to bring a touch of modernism to our project.

Besides being visible on store shelves, these colors give a unique, uplifting and premium impression. The chosen font and our labels always appear as markers of the brand’s identity. This design combination provides a stopping power effect when potential customers are looking for dietary supplements.

This is a bold and simple design. From the color palette, with its earthy hues accentuating the sea-inspired blues and greens, to the sleek yet clear and readable font, it is honest, straightforward and efficient.

Our toucan logo represents nature as a whole, exoticism because our adaptogenic plants come from all over the world.

What’s Unique?
We have bet on a very colorful and 3D graphics to bring a touch of modernism to our project. We address the customer directly to establish a strong proximity.