Design: Emi Renzi
Project Type: Concept
Packaging Contents: Soju
Packaging Substrate / Materials: Glass
Soju is a distillate originally made from rice. It is the most popular drink in South Korea and the best-selling in the world. It’s origins date back to the 14th century, where Koreans learned the technique from the Mongols. The design is inspired by the national flower of South Korea called “mugunghwa”.
It’s unique because its art represents the country of origin and proposes a different design than what we are used to seeing in the Soju drink category.