SOUL Specialty Coffee

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Designer: Quan Duong
Illustrator: Duong Nguyen
Photographer: Hoa Luu
Location: Vietnam
Project Type: Produced
Client: SOUL Specialty Coffee
Product Launch Location: Vietnam
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass bottle, Aluminium, Glass can
Printing Process: Flexography, Digital printing

A local coffee brand that is created by those dreaming to bring the high-quality robusta coffee to people either they are longtime coffee drinkers or just passionate about coffee. And little by little, SOUL brings the “soul-of-coffee” into every single cup served.

As we want to really capture that “soul” of the brand, series of illustrations have been created to tell the story without saying much in words. The inspirations are drawing from not just the origin of the brand, but also from the people that are experiencing the brand everyday; a soulful barista, a passionate people that come to enjoy a quality cup of coffee, friend and family etc.. All are the soul of the SOUL.