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Derrick Lin


Agency: Full Punch
Partner, Head of Creative: Chris Zawada
Partner, Head of Strategy: Jack Dayan
Partner, President: Mike Leslie
Designer: Mustaali Raj, Chris Zawada
Illustrator: Jacqui Oakley
Photographer: Clinton Hussey
Location: Canada
Project Type: Produced
Product Launch Location: Canada
Packaging Contents: Pet Feed
Packaging Substrate / Materials: Folded Carton
Printing Process: Offset

Food that’s every bit as simple as a hunter on a carrot is… wait, what?

The equine industry is at a tipping point. Horses are no longer viewed as mere livestock but instead held in the same regard as other domesticated pets. Unfortunately, most food producers in the category do not reflect this shift. Many are still producing food that contains processed ingredients with little to no nutritional value. StableFeed isn’t like most food producers. Creating natural foods and supplements with purpose, they are leading the revolution.

StableFeed’s new packaging harkens back to the good old days when food was made the way mother nature intended: real, simple, natural. Playful product illustrations reflect this bygone era and the wonder and benefit of each ingredient. Each package is a celebration of the expression, “you are what you eat.” Superfoods, for super horses.