Usual Wine Redesign

Derrick Lin


Design: Gwynette Amber Oller
Location: United States
Packaging Contents: Wine
Project Type: Student Project
School: Academy of Art University
Tutor: Tom McNulty
Packaging Substrate / Materials: Plastic, Cardboard
Printing Process: 3D Render

We were tasked to redesign a winery of choice in a timeline of 8 weeks. I chose Usual Wines. Their wine is harvested all-throughout Califonia. They ultimately sell their wine through an eCommerce site where you can buy packs of their wines for one time or through a subscription.

As a woman, I’m always wary of people slipping something into my drink, so having beverages pouched was a solution! This also makes it portable & makes any kickback casual. Since my friends and I are in our twenties, I often asked what they thought about the overall appeal, which makes the design process comfortable to navigate. All my deliverables were rendered through adobe dimensions. For materials, I considered the use of compostable plastics, as well as recycled cardboard.

I was inspired by the visual language of juice boxes and fruity sake. With that in mind, I went with an abstract way of creating a California landscape as to where Usual Wine’s grapes are harvested.