Around The World Tea

Design: Borisova Viktoria
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Oksana Paley
Packaging Contents: Tea for travellers
Packaging Substrate / Materials: Paper Box
Printing Process: Digital Printing

The identity of a tea house designed for travelers.

Tea packaging conveys a metaphor: collected tea leaves from all over the world. the traveler excitedly collects flowers from each new amazing place and puts them in his diary, creating a beautiful herbarium. Garamond font adds sophistication and subtlety to the packaging. Images of dried flowers are used to convey a variety of tea flavors. The graphics are clean and minimalistic to convey trepidation and accuracy. Two colors red and blue are used to add accents, this accent sets the look and taste of the tea. The packaging conveys an atmosphere of lightness and natural unity.