Agency: Agence MonograM
Creative Director: Mario Herran
Artworker: A. Bentley
Visualiser: M. Whitnall
CopyWriter: C. Davies
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Porter style beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Here is our latest design for this unique porter style beer for the Britos beer range. Our client wanted to communicate the strong taste profile of the Black Brew beer and create an ownable graphic style to launch this new beer. Particular attention was given to the description of the product and its typographic composition.
From its name ‘Black Brew’ to the typographic composition and the activations, we have aimed to communicate the unique, unapologetic strong character of this beer using bold graphics, textures and a no-nonsense tone of voice. The campaign follows the same principle with added wit. Here’s to a bold and brighter year 2021…full of Hops!