CerealCulture – Cereal box art

Derrick Lin


Design: Robert Custons
Location: United Kingdom
Project Type: Concept
Packaging Contents: Cereal
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

I wanted to juxtapose the carefree nostalgia of Saturday morning breakfast with the negatives of the technological world we now live in. This lead to me creating an art collection called CerealCulture. I’ve taken famous cereal box characters we all grew up with and twisted each to tell the story of a problem with current technology, from addiction to social media, and fake news to Bitcoin and the Momo challenge. I post my packaging art on instagram and have made a few physical pieces.

What’s Unique?
The unique part of my packaging is that it’s not actually used to hold a product/food, I’ve actually sold an actual cereal box for my ‘Social Addictions’ piece without cereal inside.